Lines of Work

  • LINES OF WORK: AGENCY PR
    AND COMMUNICATIONS

    LINES OF WORK: AGENCY PR
    AND COMMUNICATIONS

    29 May 2019

    Advertising agencies work on the image of brands. But their PR and communications specialists work on the image of the agency. We meet three professionals and ask them about the challenges and satisfactions of their job.

  • LINES OF WORK:
    HEAD OF TRAFFIC

    LINES OF WORK:
    HEAD OF TRAFFIC

    29 April 2019

    Managing workflow, assigning projects, ensuring work is delivered on time and on budget – traffic is one of the most vital behind-the-scenes roles. Meet the mission controllers.

  • LINES OF WORK:
    ACCOUNT DIRECTOR

    LINES OF WORK:
    ACCOUNT DIRECTOR

    27 February 2019

    One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Find out how account people walk the high wire.

  • LINES OF WORK: STRATEGIC PLANNER

    LINES OF WORK: STRATEGIC PLANNER

    31 January 2019

    What exactly is the job description of a strategic planner? What role do they play in the agency team? What are the skills needed to become a strategist? We meet the thinkers.

  • LINES OF WORK: COPYWRITING IN THE DIGITAL ERA

    LINES OF WORK: COPYWRITING IN THE DIGITAL ERA

    06 January 2019

    What does the job title “copywriter” mean in the 21st century? We asked the experts.